Steve Aoki, Joyride, and Joyryde

Born in 1977, he was the son of a famous Japanese wrestler and restaurant-chain owner Rocky Aoki eventually going on to graduate from the University of Carolina. While still in his twenties he found the time to form a record label named Dim Mak in homage to his childhood hero Bruce Lee.

In its infancy, Dim Mak was known for working with a diverse range of artists from all genres and has been instrumental in launching the careers of artists like Bloc Party and The Gossip. The label soon began to focus more on Steve’s specialty, electronic music, and is now recognised as one of most influential establishments in the dance music world.

The label’s profile was further boosted with the release of Aoki’s first album ‘Wonderland’. Featuring artists as diverse as Weezer’s River Cuomo to Kid Cudi it was a huge success with every song on the album being released as a single with its own remixes.

To support his music Steve tours constantly and has become known for unpredictable and exciting live shows. Even while performing an average of 250 shows a year he still finds the energy to be crowd surfing and dancing with his crowds all of which helped him to achieve 6th place in DJ Times magazine’s ‘America’s best DJ competition’ in 2013.

With the release of the first part of his new double-album, ‘Neon Future’ on Dim Mak, Steve looks set to continue to be one of the most popular electronic artists in the world.